"Our work with WRAP on the recent Recycle Now ‘refresh’ campaign trials resulted in 54% campaign recall and 30% of households changing behaviour."
Our support for the Recycle Now campaign ranges from the development and design of materials to individual local authority support, communications and campaign planning, implementation and evaluation.
In addition, as a result of our experience with this campaign, we provide WRAP with support to deliver workshops, training sessions and more recently webinars to help maximise awareness, knowledge and reach of the national campaign.
We started working with WRAP back in 2004 when they initially developed the national Recycle Now campaign when householder recycling was in its infancy. We have worked with WRAP since then to help them develop and shape the campaign. In particular, this has involved engaging with their local authority partners and waste and recycling contractors to provide communications information, advice and support to help them communicate Recycle Now at a local level.