"The British Council approached us about providing strategic planning support for their global ‘Connecting Classrooms’ programme to improve efficiencies and understanding of their internal marketing requirements"
We worked with the British Council to develop a strategic process to help determine effectively the marketing communication needs of the individual projects within the programme and a way to manage these internally through:
- On-going engagement and relationship building;
- Marketing support and advice regarding the identification, development and delivery of key activities;
- Development and implementation of monitoring and evaluation mechanisms to assess the impact and reach of communication; and
- Identification of potential risks and issues and mitigating actions.
Our work resulted in the delivery of a new process to support the internal marketing services team, including new internal documentation, which helped them engage with internal project contacts more effectively and maximise resources and budget.
We are now liaising with the British Council with regard to rolling out similar processes in other areas of the organisation.
Stefan has successfully completed Google's, Online Marketing Fundamentals Qualification with the aim of getting up to speed with online marketing.
We are currently helping the London Borough of Enfield reduce the contamination they are getting in their recycling bins.
One of the services we provide is a review of recycling and waste pages on local authority websites. The aim of which is to review their functionality, content and appearance.
We regularly have to help clients communicate day changes to householders when they make improvements and revisions to collections services.
Linx2Schools was established as an LAA funded project by Walsall Council. It provides a link between schoolteachers and the services that are available to enrich their syllabus and the children’s educational experience
All the material had to be produced bilingually, using the latest Good to Know Recycle Now Styles – a first to be produced in both Welsh and English.
Always interesting to see how well the sales candidates do in their role-plays for customer care which can be quite rigorous. Many other industries could see how it is done properly.
We have been developing a communications strategy for Manchester City Council to increase their recycling rate from: kerbside properties, back-to-back terraced houses and flats.
OK, there are hundreds of tips towards creating a successful recycling campaign that we can give but here are just a few that we think are really important.