These plastics transformation leaflets were delivered to households in North Shropshire. Following this, plastic bottle recycling shot up by almost 10%. Taking the data for the first 8 months following the campaign, we can predict an increase of around 38 tons in North Shropshire's collected plastics per year!
The benefits are obvious. Of course the prime concern is to address the environmental issues but there are also the inherent benefits of recycling a valuable product and saving money on landfill charges.
We did all the photography and design for these leaflets to show how waste plastics transform into useful items.
It is satisfying to see a small investment leading to big changes in peoples behaviour.