RecycleNow Branding
Created by WRAP (Waste and Resources Action Programme) it provides an extensive range of free resources for local authorities, charities and businesses to use to promote recycling. These range from the green, heart pointed, recycling swoosh to a range of complete and targeted campaigns. Over 65% of the general public recognise the green recycle swoosh and we would estimate that over 90% of councils use this element, not to mention the other available resources.
The advantage of using the RecycleNow Partners branding is that they offer a quick and cost effective route to good, well tested campaigns. Even if you are only using the green recycling swoosh you are bringing the benefits of a well recognised and reputable brand to your campaign.
We have had the pleasure of working with WRAP for many years. In fact we have contributed a wide range of designs, iconography, photographs and campaigns to the RecycleNow Partners library.
This close relationship and familiarity with the material allows us to work quickly and within the guidelines set by WRAP. We like to think of ourselves as one of the foremost experts in the implementation (and creation) of this material. This means that a small spend can give you a good range of campaign material with a high level of brand recognition. In effect half of the art direction has been done for you so that you can focus on the written content.
If you are interested in how the RecycleNow Partners campaigns material (otherwise known as Recycle Now Partners or RecycleNowPartners) can help you in your promotions let us know and we can share our experience!
Have a look at our Client Case Studies as well – the majority use RecycleNow material.