Communications Planning
Planning your promotion is critical to the success of your services and bringing about behavioural change in your community. We have wide ranging experience of planning campaigns for local authorities, government organisations and private companies, offering tailored communication plans to increase participation in existing schemes, introduce new services and promotions. With the emphasis on the highest standards, taking account of the latest research and guidance; our plans include:
- Reviewing your current position in terms of services and performance
- Looking at your promotions to date and your promotional opportunities
- Identifying your audiences and choosing the right messages and branding
- Defining your aims and objectives and how you can achieve them
- Developing a strategy and tactics to promote your service and achieve your objectives
- Planning when to deliver your promotions
- Provide you with indicative costs or work within your budget
- Review the success of your campaign through monitoring mechanisms or market research
We have developed communications plans for numerous authorities including:
- Sandwell MBC - promotion of existing services
- Walsall MBC - promotion of existing services
- London Borough of Southwark - existing service promotion
- North Shropshire DC - introduction of new services
- Tewkesbury BC - promotion of existing services
- Stroud DC - promotion of existing services
- Wolverhampton CC - promotion of existing services
- Mid-Sussex DC - introduction of new services
- Shrewsbury and Atcham BC - introduction of new services
- Warwick DC - introduction of new services
- Rugby BC - introduction of new services
- Coventry CC - introduction of new services
- Milton Keynes Council - introduction of new services
- arc21 - 12 plans in total - individually and for the partnership
- Oxford CC - introduction of new services
- Teignbridge DC - promotion of existing services
- Corby BC - introduction of new services
- Hastings BC - introduction of new services
- Norwich BC - introduction of new services