London Re-Use Network campaign photographs

We are currently working on a campaign for the London Re-Use Network. This organisation is responsible for unifying reuse and recycling agencies across London, allowing people to donate and buy furniture and household goods instead of the less palatable option of landfill. Part of their aim is to create a trusted and less disparate visual appearance for these partner organisations allowing people to take advantage of their services more easily. This approach makes the London Re-Use Network the largest re-use network in the world.

As part of our work on advertisements, guidelines, presentation material and literature it was necessary to produce a range of photographs to match the materials. These were both for use in the work we produced and as part of a library of resources which are to be made available to partner organisations.

Discussions led us through a number of options. Isolated photographs were rejected, though they are often effective it was decided to work towards a “lifestyle” appearance. The re-use items were to appear of a high quality and in settings that could be related to and importantly aspired to. This was with the intention of illustrating the point that the London Re-Use Network provides people with the chance to buy high quality goods for less whilst reducing waste. Technical considerations were to allow them to be cropped square, a format preferred in this case, and suitable for use in both colour, black and white and tinted versions.

Taking photographs on location brings its own technical challenges. This included lighting entire rooms and individual objects, the control of reflections and the necessity of creating a naturalistic appearance. We photographed a range of different materials, maintaining a consistent style throughout.

The production of consistent, high quality photography is something many people don’t consider. However, take a look at any good quality publication, including photographs, and notice the difference the quality of the images makes to your perception of the article, concept or product. We are all highly aware, whether consciously or not, of the quality of imagery. Consider this and you can begin to see how a photography package can transform your next campaign.