WCC commingled recycling campaign gets the Plain English Campaign Crystal Mark

We have had a long relationship with Wolverhampton City Council (WCC) and Enterprise, one of the UK’s largest service providers, who deliver the Council’s waste services throughout the City. You may have already read our WCC case study that details our communication planning, rebranding and introducing a complete service change. If not, take a look at the WCC case study.

Recycling service change campaign billboard

Our latest work with WCC/Enterprise has involved the introduction of a new commingled recycling service – this is an extension to last years introduction of food waste and completes their major service changes. Up to now residents have sorted cans, glass, newspapers and magazines into a recycling box. Cardboard and plastic bottles were put into a separate reusable bag and residual waste was put into a 240 litre wheeled bin. In the new scheme the current residual bin will be used for the commingled collection of all recyclables and a new 180 litre bin has been provided for the weekly residual waste collection.

Click to read more ...

Alupro metals transformations recycling campaign

Our success with our transformation campaigns has been extended to Northern Ireland. You may remember our BCME cans and our Shropshire plastics recycling campaigns. These campaigns have proved to be popular and this was further reinforced when we were approached by Alupro to work in Northern Ireland to cover the arc 21 group of local authorities.

Alupro, the Aluminium Packaging Recycling Organisation, represents the leading aluminium packaging producers and reprocessors in the UK. They are working to help this industry exceed government aluminium recycling targets by working with industry, waste processors, local authorities and the recycling sector.

arc21 is a partnership of 11 local authorities in Northern Ireland centred around Belfast. To see some of the other work we have done with them in the past visit the arc21 case study.

Click to read more ...

Shropshire plastics recycling campaign figures show a great success!

One of our plastics recycling transformations leaflets

We have recently received feedback from our Shropshire plastics recycling campaign and there has been a great response.

The plastics transformation leaflets were delivered in March 2011 to households in North Shropshire. Following this, plastic bottle recycling shot up by almost 10%. Taking the data for the first 8 months following the campaign, we can predict an increase of around 38 tons in North Shropshire's collected plastics per year!

The benefits are obvious. Of course the prime concern is to address the environmental issues but there are also the inherent benefits of recycling a valuable product and saving money on landfill charges.

It is satisfying to see a small investment leading to big changes in peoples behaviour and the gains that this brings. For more information on the campaign take a look at our Shropshire Council: Promoting plastic collections case study.

Get it Sorted BCME campaign winner of the CIWM Best Communication Campaign of 2011!

BCME cans recycling transformations leaflet

Every year CIWM, the Chartered Institution of Wastes Management, hold the Environmental Excellence Awards. A high profile event, this year hosted by Alistair McGowan, it celebrates exceptional work in the pursuit of improved environmental practices.

We are delighted to announce that the BCME Metal Matters campaign produced and delivered by Get it Sorted has received the CIWM Award for excellence - Best Communication Campaign of 2011.

An original design it has really captured peoples imagination and we have also received a great response from our Shropshire Where Does The Plastics version. 

 To read more about this campaign visit our BCME Case Study and the related Shropshire Where Does The Plastics blog.